About Paradox Guides

Counterintuitive how-to guides that work because they break the rule everyone else follows.

Most of the advice we are all given is repeated so often that nobody checks whether it works. Eat less. Try harder. Study more. Run faster. It sounds right, so we follow it, and when it fails we blame ourselves.

Often the advice was the problem. The version that actually works is hiding in the research and in the habits of people who quietly get the result, and it is usually the opposite of what we were told.

That is what we publish. Each guide takes one piece of conventional wisdom, shows you why it fails, and hands you the counterintuitive method that holds up under the evidence. We start every topic with a free guide so you can prove it to yourself before you spend a penny.

Jon

Jon runs a portfolio of UK businesses and has spent the last decade obsessed with one question: why does the advice everyone follows so rarely work? Paradox Guides is the answer. Every guide takes a piece of conventional wisdom, turns it upside down, and shows you the version that actually holds up under the evidence.